ABN AMRO

B2B sales campaign

Potential customers: a personalized website and video

Together with ABN AMRO, Limelights worked together on a pioneering sales campaign based on personalized content. Limelights worked closely with ABN AMRO to brainstorm new and innovative ideas. The result was a campaign in which the Company Directors play themselves – no actors, just themselves. Extremely successful, the campaign was published by Marketing Facts in an article about ‘Hyper-Personalized Marketing’. Check it out here: marketingfacts/hyperpersonalisedmarketing 

This innovative campaign sparks everyone’s curiosity – so check out the making-of of this campaign in the video below.

A brief glimpse of the campaign is below!