ING

Fame Game

Online activation

With the ING Fame Game children are there to play, while also learning how to manage and deal with money. Limelights made a series of videos – a thoughtful educative video for parents and three quick promos for kids.

The videos were used to activate participation from both parents and children. Activation for the videos have mostly been done through the online channels of ING, while the promotional videos focused on children were spread amongst influencers and youth blogs. We were happy to make the promotional videos for children in cooperation with Eboman and Fonk. Check out the videos here!