RaboBonden

Union member, completely of our time!

The value of a strong union

While the role of unions has changed over the years – a strong union is still extremely important. Today more than ever Rabobank still holds this to be true. Enlisted by Rabobank, Limelights is connecting unions with the here and now and making them visible again.

 

The modern union member

Communicating together with Jurist in communicatie, Limelights is producing visibility for the unions within Rabobank. This is done with both online and offline platforms. Our campaign- ‘Union member, completely of our time’- places a spotlight and emphasis on the positive and important work of the three unions within the bank in a completely contemporary way.

Limelights Internal communication campaign for the unions active at the Rabobank Limelights Internal communication campaign for the unions active at the Rabobank

Join the negotiations on WhatsApp

In cooperation with C2B the Rabobonden introduced a Whatsapp community in 2016. Over 1.000 Rabobank employees have joined and the unions receive valuable input that is used during the negotiations about the social plan and collective agreements. The Rabobonden is a new era of maintaining relationships, reaching your employees and uniquely filtering research!

Limelights Internal communication campaign for the unions active at the Rabobank

Want to learn more about research done through WhatsApp? We found this article you might be interested in (article is in Dutch!) here: Zo zet je WhatsApp in als marktonderzoeker