Inspire Create Expose
A unique pop-up experience
For one of the most iconic locations in the world with one of the most iconic drinks ever, Red Bull, we magically turned a former casino in the Amsterdam Red Light District into a pop-up meeting point for young creatives. For six months the old ‘Mata Hari’s Bingopaleis’ was a vibrant and lustrous space where art, advertising, fashion, photography, video and music events were combined under one exciting roof.
Inspire. Create. Expose!
Three floors were turned into an exhibition room, inspirational space, creation room and music studio housed in one space. In a short amount of time the venue saw some 300 events take place in an ever-changing show of exhibition.
Want to check it out? Head to YouTube channel of the Rooms Of Red Bull where you’ll find a series of videos of the Rooms of Red Bull.
In co-operation with Blue Print Media and with gratitude to all our partners: Ymere, SAE Institute, Apple, Vitra, Foam Fotografiemuseum Amsterdam, Calumet, Eizo, Epson, Playboy, Nikon, GUP Magazine and ZOOM Magazine.