Red Bull

Inspire Create Expose

A unique pop-up experience

For one of the most iconic locations in the world with one of the most iconic drinks ever, Red Bull, we magically turned a former casino in the Amsterdam Red Light District into a pop-up meeting point for young creatives. For six months the old ‘Mata Hari’s Bingopaleis’ was a vibrant and lustrous space where art, advertising, fashion, photography, video and music events were combined under one exciting roof.

Limelights pop-up experience for Red Bull

Inspire. Create. Expose!

Three floors were turned into an exhibition room, inspirational space, creation room and music studio housed in one space. In a short amount of time the venue saw some 300 events take place in an ever-changing show of exhibition.

Want to check it out? Head to YouTube channel of the Rooms Of Red Bull where you’ll find a series of videos of the Rooms of Red Bull.

In co-operation with Blue Print Media and with gratitude to all our partners: Ymere, SAE Institute, Apple, Vitra, Foam Fotografiemuseum Amsterdam, Calumet, Eizo, Epson, Playboy, Nikon, GUP Magazine and ZOOM Magazine.