CitizenM is a Dutch hotel-chain that offers affordable luxury in some of the worlds’ top cities. They were looking for an agency to communicate their Do Good projects or events – like the launch of their Corporate Responsibility initiative citizenMovement – to the world.




With this video we launched CitizenM’s Corporate Responsibility initiative citizenMovement. With this initiative citizenM wants to inspire their staff, guests and neighbors to help others. The goal: to shorten the distance between people and opportunities by giving them the gift of mobility. We combined fresh modern footage, with a personal voice-over of Chief Operations Officer Michael Levi and footage of their mobility initiative in Africa.

New Year Resolutions
Everybody has their own New Years resolutions and citizenM loves helping you achieve them! Together with photographer Lonneke van der Palen we worked on a series for Instagram: watch the complete series here.

Limelights social content (photography and video) for citizenM Hotels



We are creating social and visual content for citizenM for several years. In our content we are translating the arty, modern style of CitizenM using both film and photography. Below are some of the projects we’ve been working on.


Videos at the speed of life
Limelights conceived the video concept for the hotel openings in Rotterdam and Paris. Before the hotel’s official opening we made a video of the 24-hour experience of lucky test sleepers. The sleepers were encouraged to take as many pictures and videos as possible and share them on Facebook, Twitter, Instagram and Vine using the hashtag #citizenMRotterdam. The user-generated content was then mixed with our own material.

Watch the videos from Rotterdam and Paris…here!

Limelights social content (photography and video) for citizenM Hotels

Art Rotterdam
CitizenM is a proud sponsor of Art Rotterdam. We were there to shoot a photo report and a creative video, combining elements from citizenM Rotterdam with pieces of art and performances from Art Rotterdam.

Do you want to improve the social branding of your company? Give us a call!