Crosswise Works

Bright Future Afghanistan

CHALLENGE

 

Bright Future is an organization that empowers young entrepreneurs in Afghanistan to set up and grow a business. The goal is to improve local economic prospects for urban youth in Kabul. In order to get (financial) support for their business, the entrepreneurs are encouraged to use the power of crowdfunding. Our challenge was to explain the workings of crowdfunding to their friends and family in a short video.

 

OUTCOME

 

In collaboration with Cordaid, ASARA and Crosswise Works, Limelights produced a short animation video in mixed media style. Using a mix of in-house illustrated backgrounds and stock images, we aimed to communicate the story in a fun & playful way, while respecting local customs and habits.