The Deloitte Impact Foundation enables Deloitte’s employees to apply their knowledge, energy and talents to benefit society. Deloitte asked Limelights to develop a communication campaign to roll out during the Summer months to get employees involved in their foundation.
Summer time, means sunny vibes. Limelights developed a campaign with three cocktails that were linked to the 3 themes of the foundation: education, endurable society and societal innovation. Each ‘ingredient’ of the cocktail was linked to a skill or talent that was needed for that specific theme. We also developed a ‘Do Good’ quiz where employees were challenged with the question: ‘What kind of Do Good are you?’