Dutch beer brand

Design for Good


A Dutch beer brand approached Limelights to take the first steps in living up to their circular ambitions. The first problem they wanted to tackle is the use of plastic cups on festivals and events. How could they change the behaviour of visitors and make sure they put the cups in the right bins in order to recycle them?



In cooperation with SUE (Behavioural Design Academy), Limelights organized a week-long design sprint and gathered experts from all over the world to simultaneously think of a solution. We developed a visual identity for the Design Sprint, took care of the communication before and during the sprint and produced the program together with SUE. At the end of the sprint week the beer brand had three practical solutions that they could test in their own country.