Rabobank

Aandeel in de Buurt

CHALLENGE

 

With ‘’Aandeel in de Buurt’’, Rabobank supports smart initiatives that strengthen the local community. By using the Aandeel in de Buurt platform everyone can start their own project and mobilize their network online to gather time, knowledge and/or money. We were asked to inspire new participants to initiate a new project and also helped them to kickstart their project by visualizing their initiative.

 

OUTCOME

 

Limelights journeyed to many exciting and unexpected places in our quest for the perfect image. From local soccer clubs to a start-up incubator in the north of the Netherlands – we captured everyone involved in these interesting projects! By visualizing the personal stories and fun behind some of the pilot projects, we managed to involve new participants and attract even more initiatives.

 

Crowdfunding Masterclass
During the crowdfunding masterclass the project owners learned about crowdfunding and crowdsourcing in one day. Our focus was to capture the unique projects that covered different topics and themes, so we created campaign images and videos for each of them.

 

Always co-creating!
With each company we work with, there is a co-creation session to kick off the project. Check out the images below to see the unique co-creation storm for Aandeel in de Buurt.

 

Communication Campaign for the Aandeel in de Buurt Rabobank Communication Campaign for the Aandeel in de Buurt Platform Rabobank Communication Campaign for the Aandeel in de Buurt Platform Rabobank