Accenture & 1%Club

Be bold Be bright Do good

CHALLENGE

 

During the 1% Student Battle ambitious students are challenged to use their knowledge and experience for social entrepreneurship in developing countries. With the help of Accenture consultants, the students work on a business case of 1% Club. The winning team flies to the project’s location to implement their solution. A unique opportunity for students to meet Accenture while simultaneously working for a better world. But how do you get ambitious students to sign up for The Battle?

 

OUTCOME

 

We did so by changing the face of recruitment. With the motto BE BOLD, BE BRIGHT, DO GOOD Limelights developed a recruitment campaign with a strong online focus. An outspoken trailer attracted students to the website. On Facebook, Instagram and LinkedIn we developed an engaging social campaign in which we directly targeted the students with identifiable imagery. We challenged students to solve real world problems by positioning the 1%Student Battle as a different kind of business course.