You're on the cover of the catalogue!
The introduction of a new catalogue is a huge moment for IKEA. It’s with this catalogue they show their newest and most unique products to the world. The introduction of the new IKEA catalogue is an exciting moment for consumers and the company alike! Limelights created a unique personalized campaign specifically for IKEA and their customers.
Online & Offline
Our photographers took customized photos of IKEA customers and printed the images immediately at the store. We attached the images to the IKEA catalogue giving each customer their own personalized magazine, its likeliness to the real thing was uncanny!
To promote the campaign online- the images were also uploaded to share through various social outlets. Customers could access these images and share them through their social network, making the possibilities of showcasing the campaign endless!